Idea Creation

Task 2- Idea Creation

Idea 1: One of my ideas is to do a promotional video for Glendower B&B in Dereham, my idea is to make a promo for their B&B to raise peoples awareness about it and tell people a bit about the house to gain their interest, I could do this by having a tour of the house showing people what they have to offer. I could also have a testimonial from one of the guests staying there to get their opinion on what they thought of the service and the accommodation. My client would be the owner of Glendower B&B, Steve Garner. He would be the one that asked me what to make for him such as a recruitment video, promotional video or anything else. He also tells me what he wants to include in the video and anything he doesn’t. It would be good to work for him as he lives within walking distance and I could easily walk down and film without having to find a way of transporting any equipment I may need.  The service that I will be highlighting with a video is why you should come and stay at Glendower B&B when visiting Dereham, showing people the perks of staying there. The potential audience that will be seeing my video are people visiting dereham or passing through and need a place to stay whilst on their trip.

Idea 2: My idea is to create a video for my father who is a freelance carpenter in Norfolk, i could create a promotional video promoting him to people to give awareness of him and the type of the work he is doing. My client would be my dad Gary Ireland, a freelance carpenter, or I could do a video for an organisation that he would sometimes work for, it would be easy for me to work closely with him as I see him everyday, and could get lifts to work with him to film on location. The thing that I will be promoting would be him as a carpenter, making people aware of him and showing some of the work he has done, maybe a little bit of backstory, explaining how long he has been working as a carpenter, some of the work he has done, who he has worked for. The target audience that I will aim the video too would be companies looking for a carpenter to do up maybe an office or kitchen, a school wanting a classroom fitted, or a everyday homeowners needing repairs or something completely re-done.

Idea 3: My idea is to create a video for one of the charity organisations in Dereham to raise awareness for that specific charity, there are various charities in dereham such as Barnardos and The Big C, I figured that I could create a video to either raise awareness about the cause of the charity, or the charity itself. The clients would be the owners of the establishment if it is a small charity located in Dereham, or I will have to ask them if it is alright with the companies manager if it were a big national organisation. The service that I will be highlighting in my video will be about the charity and what they do to help their certain group of people, I could base my video on the charity work that they do to help, how they raise awareness and support the people in need. The intended audience that I will aim my video will be people who are suffering from whatever the charity is, and also for people who may not be aware of the issue and I could raise awareness of to the general public and to anyone who are interested in helping.