My audience profile that my promo video is aimed at will be people who are searching for a B&B on travel websites such as TripAdvisor, mainly tourists looking specifically at bed and breakfasts in Dereham, whether they be travelling through, on a business trip, or wanting to get away on a vacation to the town of Dereham. Although there is a wide age range that visit Glendower B&B, varying from 20’s all the way to people at the age of 60. The age range that I am aiming it as a lot different as the people that use social media and the internet are a lot younger than 60, although people of old age can still view my promo video, I will still make my video to fit the target audience for the B&B.
My promo video is to inform people about the B&B, showing them what’s in store for them if they are considering staying there. This can give the target audience a better feel for the place, and also approach to a younger audience through the use of a video on social media.
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